Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Tuula  Andersson; Mika Boedeker; Vilma Vuori

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Tuula Andersson
, Mika Boedeker
, Vilma Vuori

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

3 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Otsikko	Strategic Innovative Marketing
Alaotsikko	5th IC-SIM, Athens, Greece, September 23-26, 2016
Toimittajat	Androniki Kavoura, Damianos Sakas, Petros Tomaras
Kustantaja	Springer
Sivut	31-36
Sivumäärä	6
ISBN (elektroninen)	978-3-319-56288-9
ISBN (painettu)	978-3-319-56287-2
Tila	Julkaistu - 2017
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International conference on strategic innovative marketing - Kesto: 8 jouluk. 2016 → …

Julkaisusarja

Nimi	Springer Proceedings in Business and Economics
ISSN (painettu)	2198-7246

Conference

Conference	International conference on strategic innovative marketing
Ajanjakso	8/12/16 → …

Julkaisufoorumi-taso

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@inproceedings{06e61514276842ceb000c6d61b890a43,

title = "Emotion-Gauge: Analyzing affective experiences in B2B customer journeys",

author = "Tuula Andersson and Mika Boedeker and Vilma Vuori",

year = "2017",

language = "English",

isbn = "978-3-319-56287-2",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "31--36",

editor = "Androniki Kavoura and Damianos Sakas and Petros Tomaras",

booktitle = "Strategic Innovative Marketing",

note = "International conference on strategic innovative marketing ; Conference date: 08-12-2016",

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Andersson, T, Boedeker, M & Vuori, V 2017, Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. julkaisussa A Kavoura, D Sakas & P Tomaras (toim), Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. Springer Proceedings in Business and Economics, Springer, Sivut 31-36, International conference on strategic innovative marketing, 8/12/16.

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. / Andersson, Tuula ; Boedeker, Mika; Vuori, Vilma.
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. toim. / Androniki Kavoura; Damianos Sakas; Petros Tomaras. Springer, 2017. s. 31-36 (Springer Proceedings in Business and Economics).

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

AU - Andersson, Tuula

AU - Boedeker, Mika

AU - Vuori, Vilma

PY - 2017

Y1 - 2017

UR - http://www.springer.com/us/book/9783319562872

UR - https://www.aueb.gr/en/content/5th-international-conference-strategic-innovative-marketing

M3 - Conference contribution

SN - 978-3-319-56287-2

T3 - Springer Proceedings in Business and Economics

SP - 31

EP - 36

BT - Strategic Innovative Marketing

A2 - Kavoura, Androniki

A2 - Sakas, Damianos

A2 - Tomaras, Petros

PB - Springer

T2 - International conference on strategic innovative marketing

Y2 - 8 December 2016

ER -