@article{8a133012a3c347c598b13e745e68246e,
title = "Eye on the customer : breaking away from the inside-out mindset",
keywords = "asiakasarvo, asiakasl{\"a}ht{\"o}isyys, customer focus, customer value, strategia, strategy, asiakasarvo, asiakasl{\"a}ht{\"o}isyys, customer focus, customer value, strategia, strategy",
author = "Mika Yrj{\"o}l{\"a}",
year = "2020",
doi = "10.1108/JBS-02-2020-0022",
language = "English",
journal = "Journal of Business Strategy",
issn = "0275-6668",
publisher = "Emerald",
}