@inproceedings{c0eec2dd1ff04e1dbf2af250d15831c3,
title = "Gamified doll-dramas: Provocations, playbor and participatory play practices in the age of iTV",
abstract = "This work-in-progress paper presents a study on mature toy players and their gamified activities related to production of serial narratives of toy characters shared on social media platforms, Facebook and Instagram. Our research builds on two case studies of doll-dramas, or visually and socially shared toy stories, demonstrating how Barbie dolls are employed as characters in serial and interactive storytelling targeted to adult audiences. The focus of the paper is in investigating the gamified dimensions of interaction between mature players participating in the creation and consumption of doll-dramas. We ask how the creators of doll-dramas as the authoring players and hosts invite others to join in their game: to participate in the cultivation of the provocative storylines through persuasion strategies recognized from gamification. Our goal is to investigate how the relationships between acts of playbor, game-like player persuasion strategies, and active viewership of doll-dramas develop to participatory play practices and experiences familiar from the consumption of Interactive TV (iTV).",
keywords = "Adult toy play, Doll-dramas, Gamification, Interactive television, Participatory viewership, Playbor",
author = "Katriina Heljakka and Pauliina Tuomi",
note = "Funding Information: KATRIINA HELJAKKA (Doctor of Arts) is a researcher at University of Turku (digital culture studies). Her background is in toy research with a particular interest in adult toy play with character toys. Previously, she has worked in the Academy of Finland funded research projects Ludification and Emergence of Playful Culture and Centre of Excellence in Game Culture Studies, and the Business Finland project Hybrid Social Play. Heljakka currently studies connected toys, playful environments, tools and techniques in the workspace, and the visual, material, digital and social cultures of play with her research group at Pori Laboratory of Play. Publisher Copyright: {\textcopyright} 21st International Conference on Intelligent Games and Simulation, GAME-ON 2020. All rights reserved.; 21st International Conference on Intelligent Games and Simulation, GAME-ON 2020 ; Conference date: 24-09-2020 Through 25-09-2020",
year = "2020",
language = "English",
series = "21st International Conference on Intelligent Games and Simulation, GAME-ON 2020",
publisher = "EUROSIS",
pages = "67--70",
editor = "Ana Veloso and Oscar Mealha and Liliana Costa",
booktitle = "21st International Conference on Intelligent Games and Simulation, GAME-ON 2020",
}