@inproceedings{92169bc6daa7461885a249509002dc9d,
title = "Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies",
author = "J. Lyly-Yrj{\"a}n{\"a}inen and P. Suomala and O. Uusitalo",
note = "Contribution: organisation=tta,FACT1=1; RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY ; Conference date: 01-01-1900",
year = "2007",
language = "English",
isbn = "978-952-15-1885-0",
pages = "1--10",
editor = "M. Hannula and M. Koiranen and M. Maula and M. Sepp{\"a} and M. Suoranta and J. Tommila",
booktitle = "Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society",
publisher = "Tampere University of Technology and University of Jyv{\"a}skyl{\"a}",
}