How AI augments value creation: towards a model of human-AI cooperation in services research

Tutkimustuotos: LukuTieteellinenvertaisarvioitu

Abstrakti

This chapter examines how humans and artificial intelligence (AI) work together to create value in knowledge-intensive business services (KIBS). The analysis focuses on identifying the key activities for human–AI cooperation, and the influences of this cooperation on value creation. Drawing from the literature on KIBS value creation and capabilities and empirical insights from two companies that have started developing their own AI-enhanced digital platform for streamlining their labour-intensive expert-matching processes, the chapter identifies three types of human–AI cooperative activities:1) increasing resource understanding, 2) enhancing resource utilisation and 3) improving resource availability. Activities indicate that AI is especially transforming tasks based on the social capital of humans, highlighting the systemic nature of AI and calling for greater elaboration of human–AI cooperation as a theoretical vehicle to understand humans and AI. The chapter also provides insights into the managers who are implementing AI-enhanced decision support systems in their organisations.
AlkuperäiskieliEnglanti
OtsikkoHandbook of Services and Artificial Intelligence
ToimittajatAda Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
KustantajaEdward Elgar
Luku12
Sivut195-214
ISBN (elektroninen)9781035301973
ISBN (painettu)9781035301966
DOI - pysyväislinkit
TilaJulkaistu - 2024
OKM-julkaisutyyppiA3 Kirjan tai muun kokoomateoksen osa

Rahoitus

The data generation and writing of this paper have been supported by ROBINS research project funded by Business Finland 2019–2022 (document numbers 7885/31/2018 and 7802/31/2018), the Strategic Research Council, Academy of Finland, through the research projects “Sustainable Industry Ecosystem” (SIE) (grant ID 337722), and “Circular Economy Catalysts: From Innovation to Business Ecosystems (CICAT2025)” (grant IDs 320194 and 346626), European Union’s Horizon 2020 research and innovation program through the research project “AI-REGIO” (grant agreement no. 952003) and Foundation for Economic Education throught the research project “TIKKAUS“(grant ID 22-12719)

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