Identifying and measuring customer value: Case multi-locational worker

Suvi Nenonen, Tytti Vasell, Maiju Vuolle, Tuuli Jylhä, Vitalija Petrulaitiene

    Tutkimustuotos: PosteriTieteellinen

    61 Lataukset (Pure)

    Abstrakti

    Our paper presents measurements approaches by reviewing models and frameworks that can be utilised in identifying and measuring customer value in the context of multi-locational work.
    With this paper we wanted to understand how value is created for customers and present measurement approaches that can be utilised in identifying and measuring customer value in the context of multi- locational work.
    Although the focus was on multilocational working, it was noticed that the same methods and tools can be utilised in both single-location as well as multi-locational working contexts. This might indicate that there is a need for developing tools more precisely for the multi- locational working.
    AlkuperäiskieliEnglanti
    TilaJulkaistu - 2016
    OKM-julkaisutyyppiEi OKM-tyyppiä

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