@inbook{d67ff84591d640998d1c3869f331d2a4,
title = "Increasing user and customer understanding through rapid ethnography in emerging markets",
abstract = "Rapid ethnography enables us to gain an in-depth understanding of customers and end-users as well as the buisness of the customers and the local market. A new approach was developed and trialled for company R\&D purposes at Konecranes during the FIMECC UXUS programme.",
keywords = "user experience, Usability, complex systems, human-computer interaction, human-centered design, rapid ethnography",
author = "Heli V{\"a}{\"a}t{\"a}j{\"a} and Jaakko Haggr{\'e}n",
year = "2015",
language = "English",
isbn = "978-952-238-146-0",
series = "FIMECC Publication series",
publisher = "FIMECC Oy",
pages = "99--101",
booktitle = "User Experience and Usability in Complex Systems - UXUS",
}