MetaPriv: Acting in Favor of Privacy on Social Media Platforms

Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu


Social networks such as Facebook (Since October 2021 is also known as META) (FB) and Instagram are known for tracking user online behaviour for commercial gain. To this day, there is practically no other way of achieving privacy in said platforms other than renouncing their use. However, many users are reluctant in doing so because of convenience or social and professional reasons. In this work, we propose a means of balancing convenience and privacy on FB through obfuscation. We have created MetaPriv, a tool based on simulating user interaction with FB. MetaPriv allows users to add noise interactions to their account so as to lead FB’s profiling algorithms astray, and make them draw inaccurate profiles in relation to their interests and habits. To prove our tool’s effectiveness, we ran extensive experiments on a dummy account and two existing user accounts. Our results showed that, by using our tool, users can achieve a higher degree of privacy in just a couple of weeks. We believe that MetaPriv can be further developed to accommodate other social media platforms and help users regain their privacy, while maintaining a reasonable level of convenience. To support open science and reproducible research, our source code is publicly available online.

OtsikkoSecurity and Privacy in Communication Networks
Alaotsikko18th EAI International Conference, SecureComm 2022, Proceedings
ToimittajatFengjun Li, Kaitai Liang, Zhiqiang Lin, Sokratis K. Katsikas
ISBN (painettu)9783031255373
DOI - pysyväislinkit
TilaJulkaistu - 2023
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaInternational Conference on Security and Privacy in Communication Systems - , Yhdysvallat
Kesto: 17 lokak. 202219 lokak. 2022


NimiLecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
Vuosikerta462 LNICST
ISSN (painettu)1867-8211
ISSN (elektroninen)1867-822X


ConferenceInternational Conference on Security and Privacy in Communication Systems


  • Jufo-taso 1

!!ASJC Scopus subject areas

  • Computer Networks and Communications


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