Minimum viable user experience: A framework for supporting product design in startups

Laura Hokkanen, Kati Kuusinen, Kaisa Väänänen

    Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu

    11 Sitaatiot (Scopus)
    18 Lataukset (Pure)

    Abstrakti

    Startups operate with small resources in time pressure. Thus, building minimal product versions to test and validate ideas has emerged as a way to avoid wasteful creation of complicated products which may be proven unsuccessful in the markets. Often, design of these early product versions needs to be done fast and with little advance information from end-users. In this paper we introduce the Minimum Viable User eXperience (MVUX) that aims at providing users a good enough user experience already in the early, minimal versions of the product. MVUX enables communication of the envisioned product value, gathering of meaningful feedback, and it can promote positive word of mouth. To understand what MVUX consists of, we conducted an interview study with 17 entrepreneurs from 12 small startups. The main elements of MVUX recognized are Attractiveness, Approachability, Professionalism, and Selling the Idea. We present the structured framework and elements’ contributing qualities.

    AlkuperäiskieliEnglanti
    OtsikkoAgile Processes, in Software Engineering, and Extreme Programming
    Alaotsikko17th International Conference, XP 2016, Edinburgh, UK, May 24-27, 2016, Proceedings
    KustantajaSpringer Verlag
    Sivut66-78
    Sivumäärä13
    ISBN (painettu)9783319335148
    DOI - pysyväislinkit
    TilaJulkaistu - 2016
    OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
    TapahtumaINTERNATIONAL CONFERENCE ON AGILE SOFTWARE DEVELOPMENT -
    Kesto: 1 tammik. 1900 → …

    Julkaisusarja

    NimiLecture Notes in Business Information Processing
    Vuosikerta251
    ISSN (painettu)1865-1348

    Conference

    ConferenceINTERNATIONAL CONFERENCE ON AGILE SOFTWARE DEVELOPMENT
    Ajanjakso1/01/00 → …

    Julkaisufoorumi-taso

    • Jufo-taso 1

    !!ASJC Scopus subject areas

    • Business and International Management
    • Management Information Systems
    • Modelling and Simulation
    • Information Systems
    • Information Systems and Management
    • Control and Systems Engineering

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