TY - GEN
T1 - Multi-homing in ecosystems and firm performance
T2 - International Workshop on Software Ecosystems
AU - Hyrynsalmi, Sami
AU - Suominen, Arho
AU - Jansen, Slinger
AU - Yrjönkoski, Katariina
PY - 2016/12/10
Y1 - 2016/12/10
N2 - Joining or leaving a platform ecosystem is a crucial strategic decision for a software producing organization. Multi-homing is strategy where a company participate more than one platform ecosystem. A decision to multi-home entails considerable impact for companies, as entering into a new ecosystem always requires investments in, e.g., developing, maintaining and marketing a platform specific extension. While a costly decision, it also opens new markets in domains where customers seldom multi-home, i.e., it is a reliable way to address new markets. Multi-homing strategies are infrequently addressed topic in the literature and their impacts on the performance of the companies are rarely analyzed. In this paper, we study how the decision to multi-home affects to the performance of Finnish game companies. Our results question previous assumptions that multi-homing has a positive impact on firm performance, as our study finds is unable to find support for the differences in performance for single- or multi-homing companies. This might be due to a development in which it is a norm in the market is to publish simultaneously for all ecosystem in order to consolidate their position in the market.
AB - Joining or leaving a platform ecosystem is a crucial strategic decision for a software producing organization. Multi-homing is strategy where a company participate more than one platform ecosystem. A decision to multi-home entails considerable impact for companies, as entering into a new ecosystem always requires investments in, e.g., developing, maintaining and marketing a platform specific extension. While a costly decision, it also opens new markets in domains where customers seldom multi-home, i.e., it is a reliable way to address new markets. Multi-homing strategies are infrequently addressed topic in the literature and their impacts on the performance of the companies are rarely analyzed. In this paper, we study how the decision to multi-home affects to the performance of Finnish game companies. Our results question previous assumptions that multi-homing has a positive impact on firm performance, as our study finds is unable to find support for the differences in performance for single- or multi-homing companies. This might be due to a development in which it is a norm in the market is to publish simultaneously for all ecosystem in order to consolidate their position in the market.
M3 - Conference contribution
VL - 1808
T3 - CEUR Workshop Proceedings
SP - 56
EP - 69
BT - Proceedings of the International Workshop on Software Ecosystems (IWSECO 2016),
A2 - Jansen, Slinger
A2 - Alves, Carina
A2 - Bosch, Jan
PB - CEUR-WS
Y2 - 13 April 2017
ER -