Process benefits of virtual co-creation: A case study

Marko Manu, Johanna Kirjavainen, Saku Mäkinen

Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu

Abstrakti

COVID19 pandemic has increased the use and importance of virtual collaborations and virtual co-creation as part of new product development has increased with this trend. Co-creation has been shown to improve companies innovation processes and virtual co-creation has tremendous opportunities to increase value creation opportunities. However, we still have scant knowledge on the benefits and challenges of virtual co-creation in B2B environment and hence, this paper reports a case study on transforming traditional linear, internal NPD process into virtual co-creation process. We explicate the benefits and challenges arising in this process both to the focal firm and its stakeholders as well.

AlkuperäiskieliEnglanti
Otsikko2021 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2021 - Proceedings
KustantajaIEEE
ISBN (elektroninen)9781665449632
ISBN (painettu)9781665449649
DOI - pysyväislinkit
TilaJulkaistu - 2021
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaIEEE International Conference on Engineering, Technology and Innovation - Cardiff, Iso-Britannia
Kesto: 21 kesäk. 202123 kesäk. 2021

Julkaisusarja

NimiInternational ICE Conference on Engineering, Technology and Innovation
ISSN (painettu)2334-315X
ISSN (elektroninen)2693-8855

Conference

ConferenceIEEE International Conference on Engineering, Technology and Innovation
Maa/AlueIso-Britannia
KaupunkiCardiff
Ajanjakso21/06/2123/06/21

Julkaisufoorumi-taso

  • Jufo-taso 1

!!ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems and Management
  • Renewable Energy, Sustainability and the Environment
  • Engineering (miscellaneous)
  • Control and Optimization
  • Management of Technology and Innovation
  • Strategy and Management

Sormenjälki

Sukella tutkimusaiheisiin 'Process benefits of virtual co-creation: A case study'. Ne muodostavat yhdessä ainutlaatuisen sormenjäljen.

Siteeraa tätä