Social features in hybrid board game marketing material

Timo Nummenmaa; Ville Kankainen

doi:10.1145/3337722.3341864

Social features in hybrid board game marketing material

Timo Nummenmaa, Ville Kankainen

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

3 Sitaatiot (Scopus)

71 Lataukset (Pure)

Abstrakti

This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 14th International Conference on the Foundations of Digital Games, FDG 2019
Toimittajat	Foaad Khosmood, Johanna Pirker, Thomas Apperley, Sebastian Deterding
Kustantaja	ACM
ISBN (elektroninen)	978-1-4503-7217-6
DOI - pysyväislinkit	https://doi.org/10.1145/3337722.3341864
Tila	Julkaistu - 2019
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International Conference on the Foundations of Digital Games - Kesto: 1 tammik. 2019 → …

Conference

Conference	International Conference on the Foundations of Digital Games
Ajanjakso	1/01/19 → …

Rahoitus

We would like to thank our informants and industry partners for making this research possible. This research is funded by the Finnish Funding Agency for Innovation (Tekes, 3073/31/2015), Veikkaus, Alma Media, Tactic Games, Kyy Games, and Moido Games.

Tutkimusalat

Board games
Design
Hybrid games
Marketing

Julkaisufoorumi-taso

Jufo-taso 1

Pääsy asiakirjaan

10.1145/3337722.3341864

Social Features in Hybrid Board Game Marketing Material
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited
Accepted author manuscript, 269 KB

http://urn.fi/URN:NBN:fi:tuni-202103022338

Siteeraa tätä

@inproceedings{779cc2d1cd0e46a2a137f85333b6777b,

title = "Social features in hybrid board game marketing material",

abstract = "This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.",

keywords = "Board games, Design, Hybrid games, Marketing, Board games, Design, Hybrid games, Marketing",

author = "Timo Nummenmaa and Ville Kankainen",

note = "INT=comp,{"}Kankainen, Vill{"}; International Conference on the Foundations of Digital Games ; Conference date: 01-01-2019",

year = "2019",

doi = "10.1145/3337722.3341864",

language = "English",

editor = "Foaad Khosmood and Johanna Pirker and Thomas Apperley and Sebastian Deterding",

booktitle = "Proceedings of the 14th International Conference on the Foundations of Digital Games, FDG 2019",

publisher = "ACM",

address = "United States",

}

Nummenmaa, T & Kankainen, V 2019, Social features in hybrid board game marketing material. julkaisussa F Khosmood, J Pirker, T Apperley & S Deterding (toim), Proceedings of the 14th International Conference on the Foundations of Digital Games, FDG 2019., 67, ACM, International Conference on the Foundations of Digital Games, 1/01/19. https://doi.org/10.1145/3337722.3341864

TY - GEN

T1 - Social features in hybrid board game marketing material

AU - Nummenmaa, Timo

AU - Kankainen, Ville

N1 - INT=comp,"Kankainen, Vill"

PY - 2019

Y1 - 2019

N2 - This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.

AB - This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.

KW - Board games

KW - Design

KW - Hybrid games

KW - Marketing

KW - Board games

KW - Design

KW - Hybrid games

KW - Marketing

U2 - 10.1145/3337722.3341864

DO - 10.1145/3337722.3341864

M3 - Conference contribution

AN - SCOPUS:85072820010

BT - Proceedings of the 14th International Conference on the Foundations of Digital Games, FDG 2019

A2 - Khosmood, Foaad

A2 - Pirker, Johanna

A2 - Apperley, Thomas

A2 - Deterding, Sebastian

PB - ACM

T2 - International Conference on the Foundations of Digital Games

Y2 - 1 January 2019

ER -

Social features in hybrid board game marketing material

Abstrakti

Conference

Rahoitus

Tutkimusalat

Julkaisufoorumi-taso

Pääsy asiakirjaan

Sormenjälki

Siteeraa tätä