@inproceedings{da07f29ec6fc4adc9a417b5e589fa850,
title = "Social media's possibilities in business-to-business customer interaction in innovation process",
author = "Jari Jussila and Hannu K{\"a}rkk{\"a}inen and Maija Leino",
note = "ei ut-numeroa 15.3.2014<br/>Contribution: organisation=tlo,FACT1=1",
year = "2011",
language = "English",
isbn = "978-952-265-092-4",
series = "ISPIM Conference",
publisher = "International Society for Professional Innovation Management ISPIM",
pages = "1--16",
booktitle = "Proceedings of the XXII ISPIM Conference, Hamburg, Germany, 12-15 June, 2011",
}