Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an olympic champion

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 14th International Colloquium in Relationship Marketing, September 13-16, 2006, Leipzig, Germany
Toimittajat	Helge Löbler
Sivut	1-15
Tila	Julkaistu - 2006
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Pääsy asiakirjaan

@inproceedings{869687f0ec6748cfb20cf642ef5b3eba,

title = "Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an olympic champion",

author = "M Arokallio and P Tuominen",

year = "2006",

language = "English",

pages = "1--15",

editor = "Helge L{\"o}bler",

booktitle = "Proceedings of the 14th International Colloquium in Relationship Marketing, September 13-16, 2006, Leipzig, Germany",

}