Suppliers Developing Customer Knowledge for Data-enabled Service Innovations

Tutkimustuotos: KonferenssiartikkeliTieteellinen

45 Lataukset (Pure)

Abstrakti

Multiple companies may be involved in the development and
delivery of data-enabled industrial services, so the flow of knowledge between
companies is necessary and, yet, potentially problematic. The purpose of this
paper is to increase understanding of customer knowledge development for
data-enabled service innovations in the context of industrial services. We
investigate manufacturer’s and technology supplier’s approaches to customer
knowledge development on service innovations using a qualitative comparative
case study. Our findings reveal six categories of drivers and barriers to
developing customer knowledge: development priorities, customer service
experience, customer knowledge diffusion, customer knowledge creation
issues, organizational issues and inter-organizational issues. Two different
approaches are identified for customer knowledge development, relationship-led approach and value-led approach, depending on the actor’s position in the
supply chain. As managerial contribution our study suggests manufacturers to
utilize technology supplier’s complementary approach for customer knowledge
development to improve their service innovation processes.
AlkuperäiskieliEnglanti
OtsikkoProceedings of XXXV ISPIM Innovation Conference
AlaotsikkoLocal Innovation Ecosystems for Global Impact
KustantajaInternational Society for Professional Innovation Management ISPIM
Sivumäärä17
ISBN (elektroninen)978-952-65069-6-8
TilaJulkaistu - 2024
OKM-julkaisutyyppiB3 Vertaisarvioimaton artikkeli konferenssijulkaisussa
TapahtumaISPIM Innovation Conference - Tallinn, Viro
Kesto: 9 kesäk. 202412 kesäk. 2024

Conference

ConferenceISPIM Innovation Conference
Maa/AlueViro
KaupunkiTallinn
Ajanjakso9/06/2412/06/24

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