The challenge of co-creation in modeling customer value

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Recent Advances in Retailing and Services Science: Conference 2009, Congerence Proceedings
Tila	Julkaistu - 2009
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Tutkimusalat

@inproceedings{39d26851b8c7426e9a06f4132ebdc460,

title = "The challenge of co-creation in modeling customer value",

keywords = "asiakasarvo, co-creation, customer value, yhteisluominen, asiakasarvo, co-creation, customer value, yhteisluominen",

author = "T Rintam{\"a}ki and H Saarij{\"a}rvi",

year = "2009",

language = "English",

isbn = "978-90-6814-175-7",

booktitle = "Recent Advances in Retailing and Services Science: Conference 2009, Congerence Proceedings",

}

TY - GEN

T1 - The challenge of co-creation in modeling customer value

AU - Rintamäki, T

AU - Saarijärvi, H

PY - 2009

Y1 - 2009

KW - asiakasarvo

KW - co-creation

KW - customer value

KW - yhteisluominen

KW - asiakasarvo

KW - co-creation

KW - customer value

KW - yhteisluominen

M3 - Conference contribution

SN - 978-90-6814-175-7

BT - Recent Advances in Retailing and Services Science: Conference 2009, Congerence Proceedings

ER -