@inbook{a88e27d731484185aee07f2335cd9ba9,
title = "The evaluation of the collocational method in the marketing context",
author = "Pentti J{\"a}rvi and Camilla Magnusson and Hannu Vanharanta",
note = "ei ut-numeroa 15.8.2013<br/>Contribution: organisation=pori,FACT1=1",
year = "2012",
language = "English",
isbn = "978-3-659-16866-6",
pages = "432--440",
editor = "Korukonda, \{Appa Rao\}",
booktitle = "Readings in Business \& Administrative Sciences",
publisher = "LAP LAMBERT Academic Publishing",
}