@inproceedings{180425a36b7f44f297bbb83967b3ff77,
title = "The Female Consumer or {"}The Customer is Always Right{"}. The Role of the Female Spectator in the Deheroization of the {"}Heroic Show{"}",
author = "Natalia Mikhailova",
year = "2008",
language = "Ven{\"a}j{\"a}",
isbn = "978-951-44-7176-6",
series = "Tampereen yliopisto. Tiedotusopin laitos. Julkaisuja. Sarja B",
publisher = "University of Tampere, Department of Journalism and Mass Communication",
number = "48",
pages = "186--208",
editor = "Elena Vartanova and Marina Pavlikova",
booktitle = "Women in Nordic Countries and Russia: Media and Cultural Approaches",
}