The impact of customer-guided purchasing on trust in creation of B2B relationships

Mika Ojala, Olavi Uusitalo, Tommi Mahlamäki

Tutkimustuotos: Konferenssiartikkeli › Scientific

Alkuperäiskieli	Englanti
Otsikko	23rd International Colloquium on Relationship Marketing (ICRM) 2015
Alaotsikko	15-17 September, Helsinki, Finland
ISBN (elektroninen)	978-952-232-289-0
Tila	Julkaistu - 2015
OKM-julkaisutyyppi	B3 Vertaisarvioimaton artikkeli konferenssijulkaisussa
Tapahtuma	INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING - Kesto: 1 tammik. 1900 → …

Conference	INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING
Ajanjakso	1/01/00 → …

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title = "The impact of customer-guided purchasing on trust in creation of B2B relationships",

author = "Mika Ojala and Olavi Uusitalo and Tommi Mahlam{\"a}ki",

year = "2015",

language = "English",

booktitle = "23rd International Colloquium on Relationship Marketing (ICRM) 2015",

note = "INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING ; Conference date: 01-01-1900",

}

TY - GEN

T1 - The impact of customer-guided purchasing on trust in creation of B2B relationships

AU - Ojala, Mika

AU - Uusitalo, Olavi

AU - Mahlamäki, Tommi

PY - 2015

Y1 - 2015

UR - https://www.hanken.fi/en/about-hanken/organisation/departments-and-subjects/department-marketing/cers/icrm-2015

UR - http://hdl.handle.net/10138/156532

M3 - Conference contribution

BT - 23rd International Colloquium on Relationship Marketing (ICRM) 2015

T2 - INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING

Y2 - 1 January 1900

ER -