The Seller's Experience in Consumer-to-Consumer E-Commerce

Mika Yrjölä; Hannu Saarijärvi

doi:10.1007/978-3-030-18911-2_19

The Seller's Experience in Consumer-to-Consumer E-Commerce

Mika Yrjölä, Hannu Saarijärvi

Kauppatieteet

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

196 Lataukset (Pure)

Alkuperäiskieli	Englanti
Otsikko	Advances in National Brand and Private Label Marketing : Sixth International Conference
Toimittajat	Francisco J Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
Julkaisupaikka	Cham
Kustantaja	Springer
Sivut	145-153
ISBN (painettu)	978-3-030-18911-2
DOI - pysyväislinkit	https://doi.org/10.1007/978-3-030-18911-2_19
Tila	Julkaistu - 2019
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International Conference on Advances in National Brand and Private Label Marketing - Kesto: 1 tammik. 2019 → …

Julkaisusarja

Nimi	Springer Proceedings in Business and Economics
ISSN (painettu)	2198-7254

Conference

Conference	International Conference on Advances in National Brand and Private Label Marketing
Ajanjakso	1/01/19 → …

Tutkimusalat

asiakaskokemus
consumer-to-consumer (C2C)
customer experience
vertaisverkkokauppa

Julkaisufoorumi-taso

Jufo-taso 0

Pääsy asiakirjaan

10.1007/978-3-030-18911-2_19

YrjlSaarijrvi2019Thesellersexperience
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Accepted author manuscript, 184 KB

http://urn.fi/URN:NBN:fi:tuni-202101201499

Siteeraa tätä

Yrjölä, M., & Saarijärvi, H. (2019). The Seller's Experience in Consumer-to-Consumer E-Commerce. teoksessa F. J. Martínez-López, J. C. Gázquez-Abad, & A. Roggeveen (Toimittajat), Advances in National Brand and Private Label Marketing : Sixth International Conference (Sivut 145-153). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-3-030-18911-2_19

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title = "The Seller's Experience in Consumer-to-Consumer E-Commerce",

keywords = "asiakaskokemus, consumer-to-consumer (C2C), customer experience, vertaisverkkokauppa, asiakaskokemus, consumer-to-consumer (C2C), customer experience, vertaisverkkokauppa",

author = "Mika Yrj{\"o}l{\"a} and Hannu Saarij{\"a}rvi",

year = "2019",

doi = "10.1007/978-3-030-18911-2_19",

language = "English",

isbn = "978-3-030-18911-2",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "145--153",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J} and G{\'a}zquez-Abad, {Juan Carlos} and Anne Roggeveen",

booktitle = "Advances in National Brand and Private Label Marketing : Sixth International Conference",

note = "International Conference on Advances in National Brand and Private Label Marketing ; Conference date: 01-01-2019",

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Yrjölä, M & Saarijärvi, H 2019, The Seller's Experience in Consumer-to-Consumer E-Commerce. julkaisussa FJ Martínez-López, JC Gázquez-Abad & A Roggeveen (toim), Advances in National Brand and Private Label Marketing : Sixth International Conference. Springer Proceedings in Business and Economics, Springer, Cham, Sivut 145-153, International Conference on Advances in National Brand and Private Label Marketing, 1/01/19. https://doi.org/10.1007/978-3-030-18911-2_19

The Seller's Experience in Consumer-to-Consumer E-Commerce. / Yrjölä, Mika ; Saarijärvi, Hannu.
Advances in National Brand and Private Label Marketing : Sixth International Conference. toim. / Francisco J Martínez-López; Juan Carlos Gázquez-Abad; Anne Roggeveen. Cham: Springer, 2019. s. 145-153 (Springer Proceedings in Business and Economics).

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - The Seller's Experience in Consumer-to-Consumer E-Commerce

AU - Yrjölä, Mika

AU - Saarijärvi, Hannu

PY - 2019

Y1 - 2019

KW - asiakaskokemus

KW - consumer-to-consumer (C2C)

KW - customer experience

KW - vertaisverkkokauppa

KW - asiakaskokemus

KW - consumer-to-consumer (C2C)

KW - customer experience

KW - vertaisverkkokauppa

U2 - 10.1007/978-3-030-18911-2_19

DO - 10.1007/978-3-030-18911-2_19

M3 - Conference contribution

SN - 978-3-030-18911-2

T3 - Springer Proceedings in Business and Economics

SP - 145

EP - 153

BT - Advances in National Brand and Private Label Marketing : Sixth International Conference

A2 - Martínez-López, Francisco J

A2 - Gázquez-Abad, Juan Carlos

A2 - Roggeveen, Anne

PB - Springer

CY - Cham

T2 - International Conference on Advances in National Brand and Private Label Marketing

Y2 - 1 January 2019

ER -

Yrjölä M , Saarijärvi H. The Seller's Experience in Consumer-to-Consumer E-Commerce. julkaisussa Martínez-López FJ, Gázquez-Abad JC, Roggeveen A, toimittajat, Advances in National Brand and Private Label Marketing : Sixth International Conference. Cham: Springer. 2019. s. 145-153. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-030-18911-2_19