The use of a mix of 'online' and 'offline' channels in industrial marketing communications

Julkaisun otsikon käännös: The use of a mix of 'online' and 'offline' channels in industrial marketing communications

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Julkaisun otsikon käännös	The use of a mix of 'online' and 'offline' channels in industrial marketing communications
Alkuperäiskieli	Englanti
Otsikko	28th IMP Conference, 11-15 September 2012, Rome, Italy
Julkaisupaikka	Rome, Italy
Kustantaja	IMP Group
Sivut	1-10
Sivumäärä	10
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Nimi	Industrial Marketing and Purchasing Conference

Julkaisufoorumi-taso

@inproceedings{13d18c4327cf4e1e8a3d244ac64187c0,

title = "The use of a mix of 'online' and 'offline' channels in industrial marketing communications",

author = "Toni Mikkola and Tommi Mahlam{\"a}ki and Olavi Uusitalo",

note = "ei ut-numeroa 22.8.2013<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: IMP Group",

year = "2012",

language = "English",

series = "Industrial Marketing and Purchasing Conference",

publisher = "IMP Group",

pages = "1--10",

booktitle = "28th IMP Conference, 11-15 September 2012, Rome, Italy",

}

TY - GEN

T1 - The use of a mix of 'online' and 'offline' channels in industrial marketing communications

AU - Mikkola, Toni

AU - Mahlamäki, Tommi

AU - Uusitalo, Olavi

N1 - ei ut-numeroa 22.8.2013<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: IMP Group

PY - 2012

Y1 - 2012

M3 - Conference contribution

T3 - Industrial Marketing and Purchasing Conference

SP - 1

EP - 10

BT - 28th IMP Conference, 11-15 September 2012, Rome, Italy

PB - IMP Group

CY - Rome, Italy

ER -