@inproceedings{c556941284e84ee5991ab360a3fca0da,
title = "Towards Maturity Modeling Approach for Social Media Adoption in Innovation",
author = "Jussila, {Jari J.} and Hannu K{\"a}rkk{\"a}inen and Jani Lyytikk{\"a}",
note = "ei ut-numeroa 15.3.2014<br/>Contribution: organisation=tlo,FACT1=1",
year = "2011",
language = "English",
isbn = "978-952-265-167-9",
series = "ISPIM Innovation Symposium",
publisher = "International Society for Professional Innovation Management ISPIM",
pages = "1--14",
booktitle = "The 4th ISPIM Innovation Symposium, 29 November - 2 December, 2011, Wellington, New Zealand",
}