Toyification. A Conceptual Statement

Mattia Thibault, Kati Heljakka

Tutkimustuotos: KonferenssiartikkeliProfessional


Our paper focuses on toyification. By this phenomenon, we point to two, parallel developments: 1) The increasing prestige of toys, which start to find their way in classrooms, art museums, fashion and so on, influencing in this way other languages, and, 2) The deliberate attempt to design products according to toy aesthetics in order to make them more appealing. More specifically, toyification communicates the idea of an entity (physical, digital or hybrid) being intentionally reinforced with toyish elements or dimensions; an object, a structure, an application, a character or a technology designed to acquire a toyish appearance, form or function
OtsikkoProceedings of the 8th International Toy Research Association World Conference
AlaotsikkoToys and Material Culture: Hybridisation, Design and Consumption
TilaJulkaistu - maalisk. 2019
OKM-julkaisutyyppiD3 Artikkeli ammatillisessa konferenssijulkaisussa
TapahtumaInternational Toy Research Association World Conference -
Kesto: 11 heinäk. 201813 heinäk. 2019


ConferenceInternational Toy Research Association World Conference


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