Travel Experience Toolkit: Bus-Specific Tools for Digital Service Design

Elina Hilden, Kaisa Väänänen, Pavel Chistov

    Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu

    3 Sitaatiot (Scopus)
    112 Lataukset (Pure)

    Abstrakti

    To design desirable digital services for public transportation, passengers' needs and expectations should be considered. This paper presents a novel bus-specific Travel Experience Toolkit to support the design of digital traveling services in the context of intra-city bus transportation. The toolkit is structured in three areas of user experience, or travel experience: user (passenger), context (bus) and system (public transportation). The initial toolkit includes three tools derived from the findings of our qualitative passenger studies conducted in Finland using interviews, co-design workshops, and the diary method. The tools are: Bus Passenger Personas, a card-based design tool Context Cards, and Passenger Journey Map. With the help of the Travel Experience Toolkit, digital services can be developed with a focus on passengers' needs, improving the bus travel experience and thus enhancing the desirability of public transportation. We evaluated the tools with software developers and present the key findings.
    AlkuperäiskieliEnglanti
    OtsikkoProceedings of the 17th International Conference on Mobile and Ubiquitous Multimedia, MUM’18
    KustantajaACM
    Sivut193-197
    ISBN (elektroninen)978-1-4503-6594-9
    DOI - pysyväislinkit
    TilaJulkaistu - jouluk. 2018
    OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
    TapahtumaInternational Conference on Mobile and Ubiquitous Multimedia -
    Kesto: 25 marrask. 201828 marrask. 2018

    Conference

    ConferenceInternational Conference on Mobile and Ubiquitous Multimedia
    Ajanjakso25/11/1828/11/18

    Julkaisufoorumi-taso

    • Jufo-taso 1

    Sormenjälki

    Sukella tutkimusaiheisiin 'Travel Experience Toolkit: Bus-Specific Tools for Digital Service Design'. Ne muodostavat yhdessä ainutlaatuisen sormenjäljen.

    Siteeraa tätä