Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

Sanna Ala-Kortesmaa; Laura Paatelainen; Pekka Isotalus; Johanna Kujala; Jari Jussila

doi:10.1007/978-3-658-33642-4_6

Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

Sanna Ala-Kortesmaa, Laura Paatelainen, Pekka Isotalus, Johanna Kujala, Jari Jussila

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

73 Lataukset (Pure)

Abstrakti

In the internet era, companies must have an online presence. As a result, when companies participate in various discourses in the online public communication spheres, they also participate in the construction of shared meaning. This is especially evident on Twitter because it, being a postmodern public sphere, is more participative than representative. In this article, the strategic use of Twitter by chief executive officers (CEOs) is examined from the postmodern perspective of strategic communication, whereby the ultimate goal of strategic communication in the public sphere is to maintain a healthy reputation of the communicative entity.

Alkuperäiskieli	Englanti
Otsikko	Conference Proceedings Trends in Business Communication 2020
Toimittajat	Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, André Haller
Kustantaja	Springer
Sivut	103-127
ISBN (elektroninen)	978-3-658-33642-4
ISBN (painettu)	978-3-658-33641-7
DOI - pysyväislinkit	https://doi.org/10.1007/978-3-658-33642-4_6
Tila	Julkaistu - 2021
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	Trends in Business Communication 2020 - University of applied sciences Kufstein Tyrol, Kufstein, Itävalta Kesto: 4 jouluk. 2020 → 4 jouluk. 2020

Conference

Conference	Trends in Business Communication 2020
Lyhennettä	TIBCOM
Maa/Alue	Itävalta
Kaupunki	Kufstein
Ajanjakso	4/12/20 → 4/12/20

Julkaisufoorumi-taso

Jufo-taso 2

Pääsy asiakirjaan

10.1007/978-3-658-33642-4_6

TIBCOM Tweeting CEOs, opinion leadership
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Accepted author manuscript, 318 KBLisenssi: Unspecified

https://urn.fi/URN:NBN:fi:tuni-202111018069Lisenssi: Unspecified

Siteeraa tätä

Ala-Kortesmaa, S., Paatelainen, L., Isotalus, P., Kujala, J., & Jussila, J. (2021). Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies. teoksessa P. Schneckenleitner, W. Reitberger, A. Brunner-Sperdin, & A. Haller (Toimittajat), Conference Proceedings Trends in Business Communication 2020 (Sivut 103-127). Springer. https://doi.org/10.1007/978-3-658-33642-4_6

@inproceedings{62ef73080c34441baec18e11498cf66a,

title = "Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies",

abstract = "In the internet era, companies must have an online presence. As a result, when companies participate in various discourses in the online public communication spheres, they also participate in the construction of shared meaning. This is especially evident on Twitter because it, being a postmodern public sphere, is more participative than representative. In this article, the strategic use of Twitter by chief executive officers (CEOs) is examined from the postmodern perspective of strategic communication, whereby the ultimate goal of strategic communication in the public sphere is to maintain a healthy reputation of the communicative entity.",

author = "Sanna Ala-Kortesmaa and Laura Paatelainen and Pekka Isotalus and Johanna Kujala and Jari Jussila",

year = "2021",

doi = "10.1007/978-3-658-33642-4_6",

language = "English",

isbn = "978-3-658-33641-7",

pages = "103--127",

editor = "Peter Schneckenleitner and Wolfgang Reitberger and Alexandra Brunner-Sperdin and Andr{\'e} Haller",

booktitle = "Conference Proceedings Trends in Business Communication 2020",

publisher = "Springer",

note = "Trends in Business Communication 2020, TIBCOM ; Conference date: 04-12-2020 Through 04-12-2020",

}

Ala-Kortesmaa, S , Paatelainen, L , Isotalus, P , Kujala, J & Jussila, J 2021, Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies. julkaisussa P Schneckenleitner, W Reitberger, A Brunner-Sperdin & A Haller (toim), Conference Proceedings Trends in Business Communication 2020. Springer, Sivut 103-127, Trends in Business Communication 2020, Kufstein, Itävalta, 4/12/20. https://doi.org/10.1007/978-3-658-33642-4_6

Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies. / Ala-Kortesmaa, Sanna ; Paatelainen, Laura ; Isotalus, Pekka et al.
Conference Proceedings Trends in Business Communication 2020. toim. / Peter Schneckenleitner; Wolfgang Reitberger; Alexandra Brunner-Sperdin; André Haller. Springer, 2021. s. 103-127.

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

AU - Ala-Kortesmaa, Sanna

AU - Paatelainen, Laura

AU - Isotalus, Pekka

AU - Kujala, Johanna

AU - Jussila, Jari

PY - 2021

Y1 - 2021

N2 - In the internet era, companies must have an online presence. As a result, when companies participate in various discourses in the online public communication spheres, they also participate in the construction of shared meaning. This is especially evident on Twitter because it, being a postmodern public sphere, is more participative than representative. In this article, the strategic use of Twitter by chief executive officers (CEOs) is examined from the postmodern perspective of strategic communication, whereby the ultimate goal of strategic communication in the public sphere is to maintain a healthy reputation of the communicative entity.

AB - In the internet era, companies must have an online presence. As a result, when companies participate in various discourses in the online public communication spheres, they also participate in the construction of shared meaning. This is especially evident on Twitter because it, being a postmodern public sphere, is more participative than representative. In this article, the strategic use of Twitter by chief executive officers (CEOs) is examined from the postmodern perspective of strategic communication, whereby the ultimate goal of strategic communication in the public sphere is to maintain a healthy reputation of the communicative entity.

U2 - 10.1007/978-3-658-33642-4_6

DO - 10.1007/978-3-658-33642-4_6

M3 - Conference contribution

SN - 978-3-658-33641-7

SP - 103

EP - 127

BT - Conference Proceedings Trends in Business Communication 2020

A2 - Schneckenleitner, Peter

A2 - Reitberger, Wolfgang

A2 - Brunner-Sperdin, Alexandra

A2 - Haller, André

PB - Springer

T2 - Trends in Business Communication 2020

Y2 - 4 December 2020 through 4 December 2020

ER -

Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

Abstrakti

Conference

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