When Player Communities Revolt Against the Developer: A Study of Pokémon GO and Diablo Immortal

Samuli Laato, Sampsa Rauti

Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu


Several popular contemporary online multiplayer games and franchises are developed and managed with the aid of multiple data sources. Despite the control and insight that the utilization of data brings to game design and business decisions, video game developers occasionally receive backlash from their player communities. Examples include the announcement of Diablo Immortal at BlizzCon 2018, and the #HearUsNiantic campaign among Pokémon GO players in August 2021. In this article we analyze these two examples and demonstrate the importance of understanding player behavior more broadly than what can be derived from quantitative in-game data. In both the analyzed cases, players’ offline culture played a paramount role in the backlash. We argue that the primary reason for the observed backlash is that the players’ lives have become intertwined with digital products, and hence, changing these products alters the players’ lives as well.

OtsikkoSoftware Business - 12th International Conference, ICSOB 2021, Proceedings
ToimittajatXiaofeng Wang, Antonio Martini, Anh Nguyen-Duc, Viktoria Stray
ISBN (painettu)9783030919825
DOI - pysyväislinkit
TilaJulkaistu - 2021
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaInternational Conference on Software Business -
Kesto: 2 jouluk. 20213 jouluk. 2021


NimiLecture Notes in Business Information Processing
Vuosikerta434 LNBIP
ISSN (painettu)1865-1348
ISSN (elektroninen)1865-1356


ConferenceInternational Conference on Software Business


  • Jufo-taso 1

!!ASJC Scopus subject areas

  • Control and Systems Engineering
  • Management Information Systems
  • Business and International Management
  • Information Systems
  • Modelling and Simulation
  • Information Systems and Management


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