Why discontinue Facebook usage? An empirical investigation based on a push–pull–mooring framework

Shaoxiong Fu, Hongxiu Li, Yong Liu

Tutkimustuotos: ArtikkeliScientificvertaisarvioitu

19 Sitaatiot (Scopus)
38 Lataukset (Pure)

Abstrakti

Purpose: Social media platforms are currently facing the challenge of declining user activity. Building on the push–pull–mooring (PPM) framework, the current study developed a research model to evaluate factors that affect Facebook discontinuance. Design/methodology/approach: The proposed research model assessed how push factors (e.g. Facebook fatigue and dissatisfaction), a pull factor (e.g. alternative attractiveness) and mooring factors (e.g. personal norms and habit of using Facebook) affected the discontinued usage behavior regarding Facebook. The proposed research model was validated using empirical data (n = 412) collected from Facebook users. Findings: Facebook fatigue, dissatisfaction and alternative attractiveness significantly and positively affected discontinued Facebook usage. Personal norms and habit of using Facebook had a converse influence in this regard. Dissatisfaction had a stronger positive impact than Facebook fatigue and alternative attractiveness on the discontinued usage behavior regarding Facebook. Habits of using Facebook had a greater negative effect than personal norms of using Facebook on the discontinued usage behavior regarding Facebook by users. Originality/value: This study extends extant literature on social media discontinuance to identify the antecedents of discontinuous usage behavior in social media. This study enriches the literature on social media discontinuance by shedding light on the different degrees of effect of the push, pull and mooring factors on discontinuous social media usage behavior.

AlkuperäiskieliEnglanti
Sivut2318-2337
Sivumäärä20
JulkaisuIndustrial Management and Data Systems
Vuosikerta121
Numero11
DOI - pysyväislinkit
TilaJulkaistu - 2021
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Julkaisufoorumi-taso

  • Jufo-taso 1

!!ASJC Scopus subject areas

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering

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