Young people (de)politicizing youth cultures: agency, well-being, and claims for change

This paper investigates unauthorized practices of sticker art that are usually understood by scholars as political acts and yet narrated as apolitical by the sticker artists themselves. In order to analytically explore this contradiction, the article examines how and why representatives of youth culture (de)politicize their practices and present themselves as (non)political subject. The concept of (de)politicization is utilized as a tool enabling researchers to analyze what actions and intentions actors wish to present as claims for social change and what not, and the rationale for this. Using ethnographic data on the sticker artists’ community in St. Petersburg, Russia collected in 2016-2021, I scrutinized the nexus of the ethics, esthetics, and politics of youth culture in order to reveal how certain combinations of ethics and its visual manifestations are connected to the young people’s (de)politicization of practices in a given socio-political environment. Through the example of sticker artists, the paper discusses the alternative types of claims that do not follow the logic of resistance and shows young people’s complex work of politicization and depoliticization, which contributes to their liberation from subordination and provides them with an opportunity to live a meaningful life in their own manner.